Today we're interviewing Aaron Hurst, the co-founder & CEO of Imperative, and the author of The Purpose Economy. Aaron has been wired to challenge the status quo from a very early age. He sees opportunity and potential in every direction, and by his own admission is a bit of a troublemaker. During Aaron’s childhood, he moved around a lot and, as a result, he developed the important skill of pattern recognition, a trait that has served him well throughout his entrepreneurial efforts. Early in Aaron’s career, he founded the Taproot Foundation, a pro-bono community of professionals who volunteered their time and expertise to helping mission-driven nonprofits with the marketing, PR, and other important services they need to achieve maximum impact. This community blossomed into a $15 billion marketplace.
Perhaps the most interesting takeaway was the power of purpose that emerged. Aaron would constantly hear about the sense of meaning the participants would feel from helping the nonprofit community. This theme continues today; Aaron and his team at Imperative are focused on unlocking and measuring the power of purpose inside of organizations, not only for the organization, but helping the individual employees inside of organizations to connect their individual purpose to the purpose of the organization. In 2014, Aaron published his book, The Purpose Economy, which predicts the next economic wave will be known as the Purpose Era.