Built On Purpose

Andy Sernovitz, CEO of GasPedal

Andy Sernovitz is absolutely a “what you see and hear is what you get” type of person - no hidden agendas and no BS. He’s passionate about the concept of ‘word of mouth’ marketing - in fact, he wrote the book on it. Word of Mouth Marketing: How Smart Companies Get People Talking is a New York Times Bestseller. 

Andy is the CEO of GasPedal, a company dedicated to building communities. When you visit gaspedal.com, you’ll notice that the entire site is oriented around the employment brand of the company, a topic we dive into quote a bit during this interview. We also talk about Gaspedal’s imaginary recruiter, Preston Firestone, and how Preston has helped Andy and his team avoid some massive hiring mistakes. 

For those of you who care deeply about your company’s employment brand, and the importance of hiring the right people, this is one interview you’ll want to listen to more than once. Enjoy this stimulating conversation with Andy Sernovitz!

For more episodes from the Built On Purpose Podcast, please visit http://yscouts.com/podcast/

Ray DelMuro, Founder, Refresh Glass: Home of the 10 Million Bottle Rescue Mission

Ray DelMuro is the founder and CEO of Refresh Glass, a company on a mission to rescue 10M wine bottles and turn them into everyday glassware. Ray’s journey from aerospace engineer, to world traveler, to the founding of Refresh Glass is a story almost everyone can relate to. 

In this interview we talk about the power of complementary pairs, a theme that has guided Ray throughout his life. Style and Function, Emotional and Logical Connection, Utility and Design - these are examples of complementary pairs that we discuss in this interview. We also dive into the power of using business as a force for good and why following your passion may not be the best advice.

Enjoy this episode with Ray DelMuro and more episodes from the Built On Purpose Podcast at http://yscouts.com/podcast

Todd Nordstorm - Writer & Storyteller

In this episode of the Built On Purpose podcast, Todd Nordstrom shares his tips for crafting a compelling story - whether you're telling your story on a resume, or the story of your organization.

Todd knows a thing or two about stories. He is a Ghost Writer of 12 New York Times, Wall Street Journal, USA Today and Amazon.com bestselling books as well as many that never made the list (reaching nearly 10 million book buyers). He has helped plan, execute, and strategize the marketing and launch of nearly 60 national and international bestsellers. He currently is a weekly contributor to Forbes, Director of Content for the O.C. Tanner Institute, and is the host of O.C. Tanner’s Great Work Insights podcast.

Enjoy this interview and many other Built On Purpose podcast episodes at http://yscouts.com/podcast

Gerald Chertavian - Founder & CEO of Year Up

This episode of the Built On Purpose Podcast features an interview with Gerald Chertavian, Founder & CEO of Year Up, a national program that empowers urban young adults to enter the economic mainstream. In this episode Gerald talks about the Opportunity Divide, why he founded Year Up to bridge the Opportunity Divide, and how to think about hiring in ways that taps into talent that is not being utilized.

Listen to this episode and more Built On Purpose podcast interviews at http://yscouts.com/podcast/

Meghan French Dunbar, Co-Founder of Conscious Company Magazine

This episode features an interview with Meghan French Dunbar, co-founder of Conscious Company Magazine. In this episode Meghan shares what the future of business as usual will look like, why she co-founded Conscious Company Magazine, and what it's like being a Co-CEO.

Listen to this episode and more Built On Purpose podcast interviews at http://yscouts.com/podcast/

Doug Rauch, CEO of Conscious Capitalism & Founder of Daily Table

This episode of the Built On Purpose Podcast features a conversation with Doug Rauch, the CEO of Conscious Capitalism and Founder of Daily Table. Doug spent 31 years with Trader Joe’s Company, the last 14 years as President, helping grow the business from a small, nine-store chain in Southern California, to a nationally acclaimed retail success story with more than 340 stores in 30 states. In this episode Doug talks about why he founded Daily Table, the misconceptions about our food, and why it's critical to do cultural checks in an organization.

Listen to more episodes of the Built On Purpose Podcast at http://yscouts.com/podcast/

Kristen Hadeed, Founder & CEO of Student Maid

This episode of the Built On Purpose Podcast features a conversation with Kristen Hadeed, the Founder & CEO of Student Maid. What started as a way for Kristen to make enough money to pay her way through school quickly turned into something bigger. Kristen had no idea that her little side project cleaning houses would turn into a career. At 21 she turned down a six figure job in finance to continue growing her company which now has two locations and more than 500 employees.

In this episode, Kristen discusses millennials in the workplace, being a CEO and founder in her 20's, and what can be learned by cleaning toilets. 

Listen to more episodes of the Built On Purpose Podcasts at http://yscouts.com/podcast/

Ann Rhoades - Creating Corporate Cultures Based On Values

This episode features a conversation with Ann Rhoades, an experienced Human Resources expert. 

Ann is known for creating corporate cultures based on values, customer service excellence, and employee engagement. Prior to founding People Ink, Ann served as the Chief People Officer of Southwest Airlines, Promus Hotel Company (Doubletree Hotel, Homewood Suites, Embassy Suites, and Hampton Inn brands), and JetBlue Airways.

In this episode Ann talks about co-founding JetBlue Airways, leadership lessons learned at Southwest Airlines, and why great organizations live values instead of just putting words on the wall.

Listen to more episodes from the Built On Purpose podcast at http://yscouts.com/podcast/

Miki Agrawal, Co-Founder & CEO of THINX

This episode features an interview with Miki Agrawal, a serial social entrepreneur. Miki is the author of the book, DO COOL SH*T and is the founder of the farm-to-table, gluten-free pizza concept called WILD in NYC. She is also a partner in Super Sprowtz, a children’s media company to get kids to eat more vegetables, and the co-founder & CEO of THINX.

In this episode Miki talks about the 3 P's that we're afraid to talk about - Periods, Pee & Poop - and how her entrepreneurial ventures address these taboo subjects on a local and global level. 

 

Hear more episodes from the Built On Purpose podcast at yscouts.com/podcast

Raj Sisodia, Professor of Global Business, Babson College, Co-founder & Co-Chairman, Conscious Capitalism, Inc.

Dr. Raj Sisodia is one of the thought leaders of the Conscious Capitalism movement globally. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose is considered a foundational work in explaining the precepts and performance implications of pursuing a conscious approach to business. It was named one of the best business books of 2007 by several organizations, including Amazon.com. Sisodia has an MBA in Marketing from the Bajaj Institute of Management Studies in Mumba, India, and a Ph. D. in Marketing & Business Policy from Columbia University. In 2003, he was cited as one of “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the Chartered Institute of Marketing. Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was recently chosen as one of ten “Outstanding Trailblazers of 2010” by Good Business International, and one of 2010’s “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America.

Dr. Sisodia has published eight books and over 100 academic articles. His latest book Everybody Matters: The Extraordinary Power of Caring for Your People Like Family written with Bob Chapman was released in October 2015. His book The Rule of Three: How Competition Shapes Markets was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. His work has been featured in the Wall Street Journal, The New York Times, Fortune, Financial Times, The Washington Post, The Boston Globe, CNBC and numerous other media outlets worldwide. Dr. Sisodia was Chairman and Co-Founder of adAlive, Inc., a VC-financed company in Waltham, MA. He has consulted and taught executive programs for numerous companies, including AT&T, Nokia, Walmart, POSCO, McDonalds, Ericsson, Siemens, Sprint, Tata, Kotak Mahindra Bank, Volvo, KPMG, IBM, Price Waterhouse, Ernst & Young, and Southern California Edison. A frequent and popular keynote speaker, Dr. Sisodia has made nearly 300 presentations on Conscious Capitalism at leading universities, corporations, non-profits and other organizations around the world. He currently serves as a member of the Board of Directors at Mastek, a publicly traded IT services company based in Mumbai, India.

Listen to more episodes at yscouts.com/podcast